Proximus Media Guides

Webshop banner

Visual boxes at the top of the webshop flows

last modified: 01/01/1601 01:00:00

Overview

The webshop banner is a box with a visual on top of the webshop flow pages. It illustrates the content of the page.

Live demo (For Proximus employees)


Anatomy

Here is a quick overview of what a media box contains to better understand this documentation:

  1. Title
    It can be a title followed by some copy content.
  2. Visual
    It can be a content visual or a background visual but the main focus should always be on the right of the banner to not be hidden by the title. (see compositions)

Compositions

There are two ways to display a visual in the webshop banner. Either you have a banner with a background image or with a content image.

Webshop banner with a background image

The visual is the background. The copy content is in a gridding which gives space for the visual on the right of the boxe.
For this display, use the template name-yymm-webshop-bg.psd

Desktop
Mobile
Webshop banner with a content image

The visual comes on top of the box, not in the background. This ensures accessibility since the visual is separated from the content. This composition also creates depths by overlapping the visual on the banner. For this composition, the visuals' sizes can differ depending on the needs.
For this display, use the template name-yymm-webshop-content.psd

Desktop
Mobile

Accessibility

In this component, HTML elements are added on top of the image. This content is in positive or negative mode and this affects the creation of the image. Image colors should be carefully considered, with legibility and accessibility as paramount concerns.

Accessibility - Contrast is the most important consideration

Our websites and applications have to be accessible, meaning perceptible, operable, understandable and robust for users with disabilities. Discover here our accessibility guidance.

The visual presentation of text has a contrast ratio of at least 4.5:1. Success criterion 1.4.3 Contrast

Positive mode
Negative mode

Best practices

Respect the margins and safe areas in the template and make sure that the main content isn’t placed behind the title, copy or else (e.g.: main character, faces, devices, objects).

Don't

Do

last modified: 01/01/1601 01:00:00

How to

Please use the template and respect the following guidances:

  1. Choose the right template (cf usage > compositions)
  2. Adapt the height of your template according your webshop banner height online. If you don't resize the height of the template, margins and safe areas will not be accurate!
  3. People's faces are not behind the text.
  4. Test your visuals and adapt if needed
  5. Make sure your visuals are not too heavy and compress if needed.
Template download

You're part of Proximus organization? Go to the template - If not, request it


Technical specifications

Sizes are for reference and guidance, note that they may change with the content or gridding.
But in most case refer to the following specifications when you export the images:

Webshop banner - background image
Breakpoints Size Max weight Format
Mobile (-s) 640x? (height depends on content) 80KB .jpg
Tablet & Desktop (-m) 713x?(height depends on content) 80KB .jpg
Webshop banner - content image
Breakpoints Size Max weight Format
Mobile (-s) 300x250px (sizes are for reference, please adapt if needed!) 150KB .png
Tablet & Desktop (-m) 380x200px (sizes are for reference, please adapt if needed!) 150KB .png
How to compress images

To ensure good UI quality and website performances, it's very important to respect the maximum weight indicated while keeping a correct image quality.
Discover here our images compression recommendations.


Naming convention

When exporting your visuals, make sure you use the correct naming. Do not use caps, spaces, accents or symbols (except a dash - )
Please respect the following naming convention:

  1. Name
    Description of the visual, campaign or page
  2. Date
    yymm = year month (2108 = August 2021)
  3. Component
    webshop
  4. Composition
    bg (=background) or content
  5. Breakpoint
    mobile (-s) or desktop (-m)

Images testing

Testing your image(s) is an important step of the images creation. It allows you to test the behavior in all breakpoint and to ensure the quality of the end results.

Discover here our images testing recommendations