Proximus Media Guides

Content header

The content header is always at the top of a page. It introduces the content of the page with more or less information.

last modified: 01/01/1601 01:00:00

Overview

The content header allows you to highlight information at the top of your page. The copy varies and can be supported visually with a plain color/gradient background, an image or a video.

The content header is visually similar to the homepage banner but these are two different components. The homepage banner component is only on the homepages and has different options. The content header can be used on every other pages on all segments. It’s important to understand the difference and use the correct template when producing a visual.

Live demo (For Proximus employees)


Anatomy

Here is a quick overview of what a content header contains to better understand this documentation. This case shows all the content possible inside a content header but all of the elements are optional except the title which is mandatory. The order of those elements is predefined and you can’t swap places.

  1. Title (mandatory)
    Explore headings specificities within our Design System.
  2. Subtitle
  3. Patch and/or text/price
    Could be a promo patch with or without price, an info patch with or without text or a price without a patch.
  4. Countdown
  5. Text content
  6. Default link
  7. Advantage or bullet list
    Can be hidden in mobile.
  8. Buttons
    Always comes last in the content header. You can use a primary, secondary and/or a tertiary button.
  9. Visual as content
    Can be an image, a animated GIF, a video or a media device. It appears as content at the right for desktop and at the bottom of the content header on mobile.

Compositions

There are two types of content headers: default and immersive. Both have exactly the same structure and elements.

  1. Default content header
    This content header is just below the header. The visual is not passing through the header.
  2. Immersive content header
    This content header appears behind the header which is in negative and slightly transparent. There's an additional space on top of the content.
Default
Immersive

There are no specific guidance on which content header to use, it’s up to your designer eye. If you have a beautiful visual and want it to take as much place as possible, the immersive content header might be a good option.


Gridding

Content headers are always taking the entire width of the screen, only the content is in a gridding. In mobile, the content can be on two griddings: 7 or 12 grids.
In desktop, content on the left can be in a grid 6 or grid 10. When there's a content video on the right, the content on the left is automatically set on 6 grids.
It is important to know how much space the content will take before producing the visual so that you can optimize your space.

Desktop
Mobile

Options

Full clickable

When there is only one CTA, the content header can be fully clickable.

Overlap

An element can overlap the content header (for all breakpoints) at the bottom on the content header. Components such as a perso box, sysnav,... This is important to know before producing the visuals so you don't put important visual informaton behind the overlap element.
The element has an overlap of 40px on dekstop and 20px on mobile to add on top of the default paddings of the content header.

Big version

For an extra big content header, there’s the possibility to add an extra space below the content header’s content: 30px in mobile, 70px in desktop. This will give more space to the visual. These big versions are mostly used for the TV options pages where we want really immersive visuals.

Big - mobile
Default - mobile
Visual as content

Visual appears as content at the right for desktop and at the bottom of the content header on mobile. It can be a simple image, a video uploaded via Vimeo or an animated GIF. For more information please refer to the content visual documentation. In some case it can also be a Media device.

Desktop
Mobile
Image below on mobile

On mobile, we have the option to display the image below the content, ensuring a complete visual experience without any content overlap. However, on desktop, the visual is presented as a background image.

Desktop
Mobile

Accessibility

Visuals (image or video) or colors are mostly used as background of the content headers. And so, content need to be accessible on these backgrounds.

In this component, HTML elements are added on top of the image. This content is in positive or negative mode and this affects the creation of the image. Image colors should be carefully considered, with legibility and accessibility as paramount concerns.

Accessibility - Contrast is the most important consideration

Our websites and applications have to be accessible, meaning perceptible, operable, understandable and robust for users with disabilities. Discover here our accessibility guidance.

The visual presentation of text has a contrast ratio of at least 4.5:1. Success criterion 1.4.3 Contrast

Positive mode

HTML text is in purple and black so the background needs to be light enough in order to be accessible.

Negative mode

HTML text is white so the background needs to be dark enough in order to be accessible.
In case of an immersive content header, please also make sure to darken the background behind the header.

last modified: 01/01/1601 01:00:00

How to

Please use the template and respect the following guidances:

  1. Choose the correct template: content header, immersive content header, or for a content image/gif/video refer to the content visual documentation.
  2. Adapt the height of your template according your content header height online (dependant on the content). If you don't resize the height of the template, margins and safe areas will not be accurate!
  3. Visuals for mobile are produced with a width of 640px for higher resolution screens. To find the correct height of your content header online, put the mobile view in 640px (instead of 375px) in your web browser inspector. If you take the height of a 375px width, you might have issues producing the visual correctly.
  4. Your visual must take the whole content header length, but make sure the important info is in the safe area zone and not behind the margins
  5. Define the copy gridding (mobile: 7 or 12 grids. Desktop: 6 or 10 grids) to have the right safe area.
  6. People's faces are not behind the content or header
  7. Make sure the area behind the header (for the immersive content header) and copy is dark enough for readability.
  8. Produce the social visual if needed. (cf. social media > social visual).
  9. Test your visuals and adapt if needed.
  10. Make sure your visuals are not too heavy and compress if needed.

If you use the content header with image below on mobile, please utilize the dedicated image below template for mobile and follow the above guidelines for the desktop version.

Template download

You're part of Proximus organization? Go to the template - If not, request it


Technical specifications

Sizes are for reference and guidance, note that they may change with the content or gridding.
But in most case refer to the following specifications when you export the images:

Default content header
Breakpoints Size Max weight Format
Mobile (-s) 640x? (height depends on content) 80KB .jpg
Tablet (-m) 1024x? (height depends on content) 130KB .jpg
Desktop (-l) 2560x? (height depends on content) 180KB .jpg
How to compress images

To ensure good UI quality and website performances, it's very important to respect the maximum weight indicated while keeping a correct image quality.
Discover here our images compression recommendations.

Immersive content header
Breakpoints Size Max weight Format
Mobile (-s) 640x? (height depends on content) 90KB .jpg
Tablet (-m) 1024x? (height depends on content) 150KB .jpg
Desktop (-l) 2560x? (height depends on content) 200KB .jpg

Naming convention

When exporting your visuals, make sure you use the correct naming. Do not use caps, spaces, accents or symbols (except a dash - )
Please respect the following naming convention:

  1. Name
    Description of the visual, campaign or page
  2. Date
    yymm = year month (2108 = August 2021)
  3. ch
    meaning content header
  4. immersive (optional)
    Only for immersive content header
  5. Breakpoint
    mobile (-s), tablet (-m), desktop (-l)
  6. Language (optional)
    English by default (-en), French (-fr), Dutch (-nl). If it exists in only one language, it isn't mandatory to specify.

Images testing

Testing your image(s) is an important step of the images creation. It allows you to test the behavior in all breakpoint and to ensure the quality of the end results.

Discover here our images testing recommendations