Proximus Media Guides

Image standalone

The image standalone banner is at the top of homepage and promotes a device.

last modified: 01/01/1601 01:00:00

Overview

The homepage banner with image standalone allows you to promote a device or multiple devices at the top of the homepage page with a full background image and a png visual on top. This banner is used on top of each Business Unit homepage:

Residential homepage - Small entreprise homepage - Corporate homepage

The image standalone banner combines the image background banner and a png visual that comes on top and at a defined place on the banner. This banner allows you to always keep the devices visible and to reuse the background image for multiple campaigns.

Desktop
Mobile

Live demo (for Proximus employee): Residential homepage


Anatomy

Here is a quick overview of what a image standalone banner contains to better understand this documentation:

  1. Background image
    Background image of the banner, it takes the full width of the page.
  2. HTML content
    This HTML content is used to promote the product/service. It consists of the components of the Design System, which are usually: a heading, a subtitle, a promo patch with its info and a button.
  3. Perso box
    The perso box is a white panel which is not part of the banner but which overlays the banner.
  4. Image standalone
    The png visual is placed on top of the background.

Gridding

The background image covers the entire banner in full width. HTML content comes on top of the image such as the perso box and the image standalone. The banner is designed in such a way that the image standalone will always have space and be visible in all breakpoints. The image standalone is where the key elements of the campaign such as devices, objects are located. The background image will be the background visual of the campaign for example.

In the classic 12-column gridding, the text content takes:

  • Mobile: 7 columns for copy - 5 columns free space for the standalone visual
  • Tablet: 6 columns for copy - 6 columns free space for the standalone visual
  • Desktop: 5 columns for copy - 7 columns free space for the standalone visual
Desktop
Mobile

Modes

In this component, HTML elements are added on top of the image. This content is in positive or negative mode and this affects the creation of the image. Image colors should be carefully considered, with legibility and accessibility as paramount concerns.

Accessibility - Contrast is the most important consideration

Our websites and applications have to be accessible, meaning perceptible, operable, understandable and robust for users with disabilities. Discover here our accessibility guidance.

The visual presentation of text has a contrast ratio of at least 4.5:1. Success criterion 1.4.3 Contrast

Negative mode
Positive mode

Best practices

Respect the margins and safe areas in the template and make sure that the main content isn’t placed behind the perso box or in the copy (e.g.: main character, faces, devices, objects). The png visual is placed as so the visual won't get in the way of the header, copy etc.

Don't

Do

last modified: 01/01/1601 01:00:00

How to

Please use the template and respect the following guidances:

  1. Produce the image background visual if needed.
  2. Use the device template to produce the png visual that comes on top.
  3. Produce visuals for all breakpoints (mobile, tablet & desktop).
  4. Make sure the area behind the header and copy is dark enough for readability.
  5. Test your visuals and adapt if needed.
  6. Make sure your visuals are not too heavy and compress if needed.
Template download

You're part of Proximus organization? Go to the template - If not, request it


Technical specifications

Please respect the following specifications when you export the images:

Image standalone
Breakpoints Size Max weight Format
Mobile (-s) 700x300px 50KB .png
Tablet (-m) 512x312px 70KB .png
Desktop (-l) 160x350px 90KB .png
Image background
Breakpoints Size Max weight Format
Mobile (-s) 640x900px 90KB .jpg
Tablet (-m) 1024x480px 120KB .jpg
Desktop (-l) 2560x480px 150KB .jpg
How to compress images

To ensure good UI quality and website performances, it's very important to respect the maximum weight indicated while keeping a correct image quality.
Discover here our images compression recommendations.


Naming convention

When exporting your visuals, make sure you use the correct naming. Do not use caps, spaces, accents or symbols (except a dash - )
Please respect the following naming convention for the image standalone:

  1. Prefix: hp-banner
  2. Device
    As it is a standalone homepage banner
  3. Name
    Name of the product, device, campaign,...
  4. Date
    yymm = year month (2108 = August 2021)
  5. Breakpoint
    mobile (-s), tablet (-m), desktop (-l)

Images testing

Testing your image(s) is an important step of the images creation. It allows you to test the behavior in all breakpoint and to ensure the quality of the end results.

Discover here our images testing recommendations