Proximus Media Guides

Image background

The image background banner is at the top of homepage and promote a product/service.

last modified: 01/01/1601 01:00:00

Overview

The homepage banner allows you to promote a product or service at the top of the homepage with a full background image. This banner is used on top of each Business Unit homepage:

Residential homepage - Small entreprise homepage - Corporate homepage

Desktop
Mobile

Live demo (for Proximus employee):Residential homepage


Anatomy

Here is a quick overview of what a background image banner contains to better understand this documentation:

  1. Background image
    Background image of the banner, it takes the full width of the page.
  2. HTML content
    This HTML content is used to promote the product/service. It consists of the Design System components, which are usually: a heading, a subtitle, a promo patch with its info and a button.
  3. Perso box
    The perso box is a white panel which is not part of the banner but which overlays the banner.

Gridding

When using a banner with a background image, the image covers the entire banner in full width. HTML content comes on top of the image such as the perso box. The banner is designed in such a way as to leave a free space for the important elements of the visual. When creating the image, this is where the key elements of the campaign such as main character, faces, devices, objects should be located.

In the classic 12-column gridding, the text content takes:

  • Mobile: 7 columns for copy - 5 columns free space for the important elements of the visual
  • Tablet: 6 columns for copy - 6 columns free space for the important elements of the visual
  • Desktop: 5 columns for copy - 7 columns free space for the important elements of the visual
Desktop
Mobile

Minimum height

In the image background homepage banner, the height of the banner has a minimum size. If the HTML content takes up more than the minimum height, the height of the banner increases.

As the HTML content is limited, this makes it easier to create images because you don't have to worry about what the banner contains, your images should always be the same height (370 px for desktop, 380 px for tablet and 717 px for mobile).

370px height, whatever its HTML content
370px height, whatever its HTML content

Modes

In this component, HTML elements are added on top of the image. This content is in positive or negative mode and this affects the creation of the image. Image colors should be carefully considered, with legibility and accessibility as paramount concerns.

Accessibility - Contrast is the most important consideration

Our websites and applications have to be accessible, meaning perceptible, operable, understandable and robust for users with disabilities. Discover here our accessibility guidance.

The visual presentation of text has a contrast ratio of at least 4.5:1. Success criterion 1.4.3 Contrast

Negative mode
Positive mode

Best practices

Respect the margins and safe areas in the template and make sure that the main content isn’t placed behind the header, perso box or in the copy (e.g.: main character, faces, devices, objects).

Don't

Do

Do

last modified: 01/01/1601 01:00:00

How to

Please use the template and respect the following guidances:

  1. Respect the margins and safe areas in the template
  2. Make sure that the main content isn’t placed behind the header, perso box or in the copy (e.g.: main character, faces, devices, objects)
  3. Make sure the area behind the header is dark enough for readability
Template download

You're part of Proximus organization? Go to the template - If not, request it


Technical specifications

Please respect the following specifications when you export the images:

Breakpoints Size Max weight Format
Mobile (-s) 640x900px 90KB .jpg
Tablet (-m) 1024x480px 120KB .jpg
Desktop (-l) 2560x480px 150KB .jpg
How to compress images

To ensure good UI quality and website performances, it's very important to respect the maximum weight indicated while keeping a correct image quality.
Discover here our images compression recommendations.


Naming convention

Please respect the following naming convention:

  1. Prefix: hp-banner
  2. Name
    Use the name of the product, service, campaign,...
  3. Date
    yymm = year month (2108 = August 2021)
  4. Breakpoint
    mobile (-s), tablet (-m), desktop (-l)
  5. Language
    English by default (-en), French (-fr), Dutch (-nl). If it exists in only one language, it isn't mandatory to specify.

Images testing

Testing your image(s) is an important step of the images creation. It allows you to test the behavior in all breakpoint and to ensure the quality of the end results.

Discover here our images testing recommendations